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16 May 2019

Scandinavian journalists ‘catch the action’ in Northern Ireland

~ 100,000+ Scandinavians to read all about Northern Ireland ~

Four Scandinavian travel writers – representing various print and online publications in Sweden and Denmark – have been exploring Northern Ireland this week. They are here as guests of Tourism Ireland and Tourism NI.
The group’s action-packed itinerary included mountain-biking at Blessingbourne Country Estate, caving at the Marble Arch Caves and a guided walking tour of The Gobbins at Islandmagee. They also enjoyed an immersive Games of Thrones tour, with visits to Castle Ward and Tollymore Forest.
 Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite these influential travel writers to visit Northern Ireland. Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media in the Nordic countries. Tourism Ireland is undertaking an extensive programme of promotions throughout 2019, to highlight Northern Ireland to prospective visitors.”
Travel writers from Denmark and Sweden ‘ready for a spin’ around Blessingbourne Mountain Bike trail, with Colleen Lowry, Blessingbourne Country Estate, Co Tyrone (left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, with 29 market sites available in 11 language versions around the world; attracted 20.3 million visitors in 2018.

Previous Press Release

15 May 2019

Dutch travel agents choose Belfast!