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21 May 2019

German travel writers tour the Shannon Estuary

~ 380,000 German holidaymakers to read about Ireland ~

Five German travel writers – representing various media outlets, including regional newspapers, a special interest magazine and a travel blog – have been visiting Ireland, as guests of Tourism Ireland and Fáilte Ireland. They have a combined audience of almost 380,000 readers.
The group’s action-packed itinerary included visits to Brookfield Farm near Nenagh, the Hunt Museum, King John’s Castle, the Music Makers of West Clare and Tullamore D.E.W. Visitor Centre. They enjoyed a cruise on the River Shannon with Killaloe River Cruises, as well as a boat trip to Scattery Island.
Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “We’re delighted to welcome these influential travel writers to Ireland and the Shannon Estuary. Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in Germany – helping us to spread the word about the many great things to see and do here. There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand.”
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany, when we welcomed almost 818,000 German arrivals, delivering almost €500 million to the economy.
Peter Nash continued: “2018 was the best year ever for tourism from Germany to Ireland, when we welcomed around 818,000 German arrivals, up +12.6% on 2017. Tourism Ireland has an extensive programme of promotions under way in Germany again in 2019, to build on that success and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
German travel writers at Brookfield Farm near Nenagh, with Oliver Treptow, Tourism Ireland (third right); and Ailbhe Gerrard, Brookfield Farm, Co Tipperary (second right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.