~ 1.2 million Germans to read all about cruising on the River Shannon ~
Seven travel journalists from Germany have been visiting Ireland this week, enjoying a cruise on the River Shannon – as guests of Tourism Ireland, Fáilte Ireland and cruise tour operator, Locaboat.
The visiting journalists – representing various print and online publications with a combined readership of almost 1.2 million people, or potential German holidaymakers – were here to find out more about cruising holidays on the Shannon and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of Ireland.
They travelled from Carrick-on-Shannon to Roscommon, visiting places like Lough Key Forest & Activity Park, Kilronan Castle and the Purple Onion Art Gallery in Termonbarry.
Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite these German travel journalists to visit Ireland’s Hidden Heartlands. Fact-finding visits like this are an important element of our annual programme of activity; they are a really effective way for us to get positive exposure for the River Shannon and Ireland through the media in Germany, helping us to showcase cruising holidays and the superb tourism experience on offer in this part of Ireland to a wide audience of potential German holidaymakers.”
Johanna Alberti, Tourism Ireland (left), with group of German journalists enjoying their time exploring Carrick-On-Shannon.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.