~ Hundreds of thousands of Canadians to read all about Ireland’s Ancient East ~
Six leading travel writers from Canada have been exploring Ireland’s Ancient East this week, as guests of Tourism Ireland and Fáilte Ireland. The group – which includes representatives of major media outlets like the Toronto Sun and Huffington Post – has a combined audience of hundreds of thousands of readers.
The journalists’ action-packed itinerary included Killruddery House & Gardens, Glendalough, Enniscorthy Castle, the Irish Heritage Park, the Dunbrody Famine Ship and Kilkenny Castle. They experienced the ancient craft of Shillelagh stick-making – with Liam Kealy, at his premises in the village of Shillelagh. They also explored the Viking Triangle in Waterford and cycled along the Waterford Greenway.
“Tourism Ireland was delighted to invite these influential travel writers to visit Ireland’s Ancient East,” said Dana Welch, Tourism Ireland’s Manager in Canada. “The articles they write when they return home will be read by hundreds of thousands of people – so their visit is a really good opportunity to showcase Ireland’s Ancient East to a wide audience of prospective Canadian visitors.
Jocelyn Black, Tourism Ireland (left), with Canadian travel writers, at the Irish National Heritage Park at Ferrycarrig.
“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and visits by influential travel writers like these are a key element of that programme.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.