~ 7+ million North American golfers to read all about our world-class golf ~
Golfers in the US and Canada – and potential golf holidaymakers for Northern Ireland – are set to read all about our world-class golf, following a visit by eight leading golf journalists from North America.
The journalists – who were here as guests of Tourism Ireland and Tourism NI – tested their skills on this year’s venue for The 148th Open, when they played Royal Portrush. They also played at Portstewart, Royal County Down and Ardglass.
Promoting golf in Northern Ireland is a major focus for Tourism Ireland – in North America and in other important golf markets around the world. Tourism Ireland is taking every opportunity to highlight The Open, which provides a superb platform to shine a spotlight on golf in Northern Ireland once again, showcasing what’s on offer here to golfers around the world.
Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “We were delighted to invite these leading golf journalists to Northern Ireland, to experience some of our top courses for themselves and to hear about the plans and see the work in progress for The Open in July. Tourism Ireland has an extensive programme of promotions under way, to highlight our world-class golf and encourage more people to consider a golfing holiday in Northern Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”
Journalists Scott MacLeod, Flagstick Golf Magazine; Jim Deeks, Fairways Golf & Travel; and Rob Spellman, Golf Aficionado (digital magazine), at Portstewart Golf Club.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
- In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.