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13 Mar 2019

Tourism Ireland creates giant human shamrock in London’s Trafalgar Square to celebrate St Patrick’s Day

A giant human shamrock – created by dancers and members of the Irish community in London – appeared in central London today (Wednesday, 13 March), ahead of the city’s St Patrick’s celebrations this weekend. Tourism Ireland arranged for more than 200 people (and a dog!) to do some Irish dancing and then move into formation as one giant shamrock, in Trafalgar Square!

Julie Wakley, Tourism Ireland’s Head of Britain, said: “St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of Londoners and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

“Tourism Ireland is delighted to support the St Patrick’s Festival in London, celebrating the unique and close relationship between Britain and Ireland. We’re inviting Londoners to ‘fill their hearts with Ireland’ – with the wonderful Irish food, music and cultural activities that are part of the Mayor of London’s St Patrick’s Festival or, even better, they can take a flight or ferry and experience all these activities for themselves on the island of Ireland itself!”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.