Six popular influencers and travel journalists from Canada are visiting Ireland this week. The group – which includes journalists from a travel magazine and daily newspaper – was invited here by Tourism Ireland, in conjunction with Fáilte Ireland and Vacations.
The visiting group flew to Dublin on the Air Canada flight from Toronto – so, the visit was a good opportunity to highlight ease of access to Ireland for people living in Ontario. It was also a good opportunity to remind the visiting journalists about the Air Canada seasonal flight from Montreal to Dublin.
Their itinerary included the Wild Atlantic Way – with visits to Kylemore Abbey, the Cliffs of Moher, Bunratty Castle, the Skellig Experience Visitor Centre and the Killarney National Park. They also visited EPIC The Irish Emigration Museum and The Dublin Liberties Distillery.
Tourism Ireland undertakes a busy publicity programme each year, to raise the profile of the island of Ireland; this year’s programme will generate positive coverage about Ireland in Canadian media outlets worth more than €10 million.
Dana Welch, Tourism Ireland’s Manager Canada, said: “The articles and social media accounts of these journalists and influencers are extremely popular, so their visit is a really good opportunity to showcase Ireland to a wide audience of prospective Canadian holidaymakers. Their articles, posts and photos about Ireland will be seen and shared by their readers and followers – inspiring them to come and explore the destination for themselves.”
Tourism Ireland has an extensive programme of promotional activity under way in Canada this spring. This includes an online advertising campaign – with Tourism Ireland’s new ‘Fill Your Heart with Ireland’ video and ads running on sites like CBC, Discovery Channel and The Weather Network, as well as ads on TripAdvisor. The campaign also includes a partnership with BBC – with articles about Ireland’s craft and culinary scene, as well as the ancestry connections between Ireland and Canada, running on the BBC website in Canada. Campaigns with all of the airlines that fly to Ireland from Canadian gateways, as well as with leading Canadian tour operators, are also under way. These campaigns are focused on driving business outside the high season months.
Canadian travel writers and influencers at Bunratty Castle with Valerie Windsor, Air Canada Vacations (left); Jocelyn Black, Tourism Ireland; and tour guide Mary Phelan (third right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.