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14 Mar 2019

Spotlight on the island of Ireland in New Zealand

~ Auckland Sky Tower is venue for Tourism Ireland’s St Patrick’s event ~

The Auckland Sky Tower helped initiate Tourism Ireland’s Global Greening ten years ago and, this week, it was the setting for a special St Patrick’s breakfast and the launch of Tourism Ireland’s new ‘Fill Your Heart With Ireland’ campaign. Guests included leading New Zealand travel professionals and journalists.

Darragh Walshe, Tourism Ireland, said: “We are delighted to unveil our new ‘Fill Your Heart With Ireland’ campaign in this special location, the Auckland Sky Tower, where Tourism Ireland’s Global Greening began ten years ago. The campaign resonated well with our Kiwi audience, who are looking for those heart-filling moments when they travel. New Zealanders are known for visiting the regions of Ireland, especially during the shoulder season.”

Tourism Ireland is rolling out a busy programme of promotions in New Zealand, to grow visitor numbers to the island of Ireland this year. Activity includes co-operative campaigns with key tour operators to highlight new flights and ease of access to Ireland, including Cathay Pacific flights via Hong Kong which launched last year.
  Darragh Walshe, Tourism Ireland; David Fordyce, House of Travel; and Sofia Hansson, Tourism Ireland, at a St Patrick’s breakfast event in the Sky Tower in Auckland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.