Minister for Agriculture, Food and the Marine, Michael Creed TD, has been visiting Spain, as part of a ‘Promote Ireland’ programme around St Patrick’s Day. Minister Creed’s busy schedule included a meeting with Tourism Ireland and leading Spanish tour operators, airlines and online travel agencies.
“We are delighted that Minister Creed was with us in Madrid, to help us deliver the message about the many great reasons to visit the island of Ireland this year,”
said Barbara Wood, Tourism Ireland’s Manager Spain. “In 2018, we welcomed around 443,000 Spanish arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotional activity once again in 2019, to continue to grow Spanish tourism numbers. Our new ‘Fill Your Heart With Ireland’ campaign is now live – targeting Spanish travellers on popular video websites and social platforms. We are also rolling out a number of co-operative campaigns with key partners like Aer Lingus, Ryanair, Iberia Express and Logitravel.”
Tourism Ireland is undertaking an extensive, targeted programme of promotions in Spain this spring, to continue to grow visitor numbers to the island of Ireland. Its ‘Fill Your Heart with Ireland’
(in Spanish, ‘Irlanda llega a tu Corazón’) ads are running on popular Spanish video websites, as well as on social channels, including Facebook and Instagram. Tourism Ireland is also partnering with major media titles like Elle, Vogue, Condé Nast Traveller and National Geographic – with articles about the island of Ireland running on their websites. The campaign will deliver 32 million impressions and 2.8 million video views.
Activity in conjunction with key partners includes a digital and outdoor campaign with Aer Lingus – highlighting flights from Barcelona to Cork and from Madrid and Barcelona to Dublin. A joint campaign with Iberia Express during April and May will highlight its Madrid to Cork route, through outdoor ads, digital ads and email marketing. Tourism Ireland is also partnering with Ryanair, promoting flights from Madrid, Barcelona and Santander to Dublin.
Joanne Murphy, Tourism Ireland; Fatima Fernández, Logitravel; Minister Michael Creed; Barbara Wood, Tourism Ireland; Eva Martín, Abbey Tours; and José María Llop, Atrápalo.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.