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15 Mar 2019

Minister Heather Humphreys lends a hand to boost tourism from Australia

Minister for Business, Enterprise and Innovation Heather Humphreys is in Australia this week, as part of a ‘Promote Ireland’ programme around St Patrick’s Day. Minister Humphreys was at the Town Hall in Sydney when it was illuminated in green as part of Tourism Ireland’s Global Greening initiative 2019.

Other sites in Australia going green this weekend include the iconic Sydney Opera House, the Telstra Tower in Canberra, the Melbourne Star Observation Wheel and Perth Airport. The ‘green wave’ will then continue around the world, with around 470 landmark buildings and iconic sites around the world set to take part in Tourism Ireland’s Global Greening initiative, to celebrate St Patrick’s Day and the island of Ireland.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “We are delighted that Minister Humphreys was with us in Sydney for the important St Patrick’s period, to help us deliver the message about the many great reasons to visit the island of Ireland this year. People everywhere instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight this week. Our aim is to bring a smile to the faces of people in New Zealand, and elsewhere around the world, and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.”

Tourism Ireland is undertaking an extensive, targeted programme of promotions in Australia this spring, to continue to grow visitor numbers to the island of Ireland. Phase two of Tourism Ireland’s ‘early bird’ campaign in Australia is running until mid-April. The campaign is targeting ‘culturally curious’ and ‘social energiser’ Australian travellers, through ads on social media and on popular websites. Tourism Ireland’s new ‘Fill Your Heart With Ireland’ 15-second and 30-second ads are also running on YouTube. The campaign will build on the momentum of phase one of the campaign (rolled out in Q4 2018), when Tourism Ireland’s message was all about keeping the island of Ireland ‘front of mind’ for Australians considering a trip to Europe in 2019. Phase two – now under way – is especially focused on encouraging people to begin planning their Ireland itinerary.
  Owen Feeney, Consul General of Ireland in Sydney; Linda Scott, Deputy Lord Mayor, City of Sydney; Minister Heather Humphreys; HE Breandán Ó Caollaí, Ambassador of Ireland in Australia; and Sofia Hansson, Tourism Ireland, at the ‘greened’ Town Hall in Sydney.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.

Previous Press Release

14 Mar 2019

Food Glorious Food!