Minister of State at the Department of Foreign Affairs and Trade, Ciarán Cannon TD, has been visiting Canada as part of a "Promote Ireland" programme around St Patrick's Day – helping to promote tourism to Ireland. The minister’s busy programme included a number of media interviews, as well as meetings with key travel professionals. Minister Cannon was also at the Calgary Tower and the Bloedel Conservatory in Vancouver when they were illuminated in green as part of Tourism Ireland’s Global Greening initiative 2019.
Calgary Tower is just one of hundreds of famous landmarks and iconic sites around the world which are lighting up green, as part of Tourism Ireland’s annual Global Greening initiative to celebrate St Patrick and the island of Ireland.
“We are delighted that Minister Cannon is in Canada, to help us deliver the message about the many great reasons to visit Ireland in 2019,” said Dana Welch, Tourism Ireland’s Manager Canada. “St Patrick’s Day traditionally marks the real start of the tourism season for us. We are using every opportunity to capitalise on Ireland’s heightened profile right now; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall 2019 tourism promotional drive.”
Tourism Ireland has an extensive programme of promotional activity under way in Canada this spring. This includes an online advertising campaign – with Tourism Ireland’s new ‘Fill Your Heart with Ireland’ video and ads running on sites like CBC, Discovery Channel and The Weather Network. The campaign also includes a partnership with BBC – with articles about Ireland’s craft and culinary scene, as well as the ancestry connections between Ireland and Canada, running on the BBC website in Canada. Campaigns with all of the airlines that fly to Ireland from Canadian gateways, as well as with leading Canadian tour operators, are also under way. These campaigns are focused on driving business outside the high season months.
Minister Ciarán Cannon (left) with Frank Flood, Consul General of Ireland in Vancouver, at the Bloedel Conservatory in Vancouver, which was illuminated in green as part of Tourism Ireland’s Global Greening initiative 2019.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.