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15 Mar 2019

Metro Radio tunes in to Northern Ireland

~ 400,000+ listeners in North East England hear broadcasts from Belfast ~

Metro Radio’s popular talk show Night Owls has been broadcasting live from Belfast, on five nights this week, to more than 400,000 listeners in Newcastle upon Tyne and the North East of England. The broadcast was supported by Tourism Ireland and Tourism NI.

Programme host Alan Robson interviewed people at some of our tourist attractions – including Titanic Belfast, the Giant’s Causeway and in Londonderry. Listeners also had the chance to enter a competition to win a trip for two to Northern Ireland.

Julie Wakley, Tourism Ireland’s Head of GB, said: “We’re delighted that Metro Radio brought their Night Owls show to Belfast. The broadcasts are a really great way to raise awareness of some of the many things to do and see in Northern Ireland, among people living in the North East of England. Tourism Ireland is highlighting the excellent air connections between Newcastle and Belfast, reminding people in that part of England why a short break in Northern Ireland is a great choice.”

Tourism Ireland recently kicked off a major new campaign in Great Britain – promoting Belfast and Londonderry as ‘must visit’ city break destinations. The campaign includes high impact outdoor ads in 287 locations across London, Birmingham, Manchester, Liverpool, Glasgow and Edinburgh – all cities with direct flights to Belfast and Londonderry. The ads feature images of Belfast and the walled city of Derry and are highlighting ease of access to Northern Ireland. Tourism Ireland estimates that the ads will be seen by around 73% of all adults living in the six GB cities.
  Alan Robson, host of Metro Radio’s Night Owls, broadcasting from Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.


Previous Press Release

14 Mar 2019

Food Glorious Food!