One of Italy’s leading tour operators, Cocktail Viaggi, together with 14 of its top-producing travel agents, visited the island of Ireland – as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.
The group was here on a fact-finding visit, to sample at first-hand the superb experiences on offer here for Italian holidaymakers. The aim of the visit was to familiarise the travel agents with the island of Ireland, so that when they return home they will be even better informed to advise their clients when planning and booking their holidays.
Some of the highlights of their action-packed fact-finding visit included guided tours of Hillsborough Castle, Glenarm Castle and Slane Distillery.
Niamh Kinsella, Tourism Ireland’s Manager Italy, “Tourism Ireland was delighted to invite this group from Cocktail Viaggi to visit the island of Ireland. Italy is an important market for tourism to Ireland, with CSO figures for 2018 indicating around 409,100 Italian arrivals, an increase of +12.6% on 2017.
“Fact-finding visits like these are really important, as the travel professionals get to experience for themselves the high standard of our tourism experiences and the many things to see and do here. Our aim is to really enthuse them about the destination, to ensure they are better equipped to advise their clients when planning and booking their holidays.”
Italian travel agents with Mary O’Connor, Tourism Ireland (standing, third left), at Slane Distillery.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20.3 million visitors in 2018.