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11 Mar 2019

Danish tour operators discover Northern Ireland

Tourism Ireland, in conjunction with Norwegian Airlines, invited seven leading Danish tour operators to visit Northern Ireland this week. 
The aim of the action-packed fact-finding visit was to educate and enthuse the travel professionals about some of the many great things to do and see in Northern Ireland – and to encourage them to extend the Northern Ireland content of their existing programmes, or to include Northern Ireland for the first time. 

Their itinerary – designed by Tourism NI – included a tour of Titanic Belfast, as well as a visit to Mount Stewart House and Gardens and Greyabbey monastic ruins. They also took part in a food tour around Strangford Lough and enjoyed traditional Irish bread-making with local food guide, Tracey Jeffrey.

Aileen Hickey, Tourism Ireland’s Manager Nordic Region, said: “Tourism Ireland was delighted to invite these Danish tour operators to come and visit Northern Ireland. We believe it’s extremely important for travel professionals such as these to experience for themselves the high standard of our tourism attractoins and experiences and the many things to see and do here. Our aim is to really enthuse them about the destination, helping to ensure that Northern Ireland is ‘top of mind’ for them when they’re putting together itineraries for their clients.”

Norwegian Airlines flies from Copenhagen to Dublin three times per week.
  Eva Gotsche, Norwegian Airlines (back, left); Maarit Kärkkäinen, Tourism Ireland (back, right); and Danish tour operators, at Mount Stewart House and Gardens.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 m