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04 Jun 2019

Tourism Ireland teams up with Porsche to highlight driving holidays in Donegal and along the Wild Atlantic Way

Tourism Ireland in Germany recently teamed up with the famous car manufacturer Porsche – to showcase Donegal and the Wild Atlantic Way as a fantastic driving holiday destination.
A team from Porsche captured content – at places like Horn Head, Fanad Lighthouse, Sheephaven Bay, Glenveagh National Park and Glencolumbkille – for its website and social media platforms. Their itinerary was designed by Fáilte Ireland.
The Porsche crew was joined by two bloggers from Off The Path, a popular German adventure travel blog. The bloggers then travelled on from Donegal to counties Clare, Kerry and Cork – creating stories and posts for the blog, which will be published later this month – reaching an audience of around 925,000. They will also create a suggested Wild Atlantic Way road-trip for their fans and followers.
“Tourism Ireland was delighted to collaborate with Porsche, to highlight Donegal’s spectacular scenery,” said Peter Nash, Tourism Ireland’s Manager Central Europe. “We are actively promoting longer-stay holidays and encouraging people to come and discover the Wild Atlantic Way and the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.
“We were also really pleased to welcome the bloggers from Off the Path. They have a really strong following on their blog and social media, so their visit was a really good opportunity to showcase adventure holidays and the spectacular scenery of the Wild Atlantic Way to a wide audience of prospective German holidaymakers. They’ve been sharing lots of great photos and footage – inspiring their followers and fellow outdoor enthusiasts to come and explore this part of Ireland for themselves.”
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany, when we welcomed almost 818,000 German arrivals, delivering almost €500 million to the economy.
Peter Nash continued: “2018 was the best year ever for tourism from Germany to Ireland, when we welcomed around 818,000 German arrivals, up +12.6% on 2017. Tourism Ireland has an extensive programme of promotions under way in Germany again in 2019, to build on that success and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
Sebastian Canaves (second left) and Line Dubois (second right), both bloggers from Off The Path; with the Porsche crew Sven Labenz (left), Markus Schwer (centre) and Roman Schwer (right), at Sliabh Liag.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.