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05 Jun 2019

Targeting luxury travellers for the island of Ireland

~ Tourism Ireland and partners attend the Private Luxury Forum in Turkey ~

Five tourism businesses from the island of Ireland joined Tourism Ireland in Turkey, at the Private Luxury Forum (PLF).  PLF is an event which connects influential luxury travel buyers with luxury hotels and suppliers.
The three-day event – which attracted more than 110 buyers from Europe and our emerging tourism markets – involved a series of one-to-one appointments and networking sessions. It was a valuable opportunity to meet, and do business with, the influential travel professionals who design unique, luxury travel itineraries for their high net-worth international clients.
“The Private Luxury Forum in Istanbul was an excellent platform to showcase our superb luxury tourism offering”, said Louise Finnegan, Tourism Ireland’s Head of Business Partnership. “The format of one-to-one appointments provided a valuable opportunity to meet, and network with, luxury travel professionals and buyers from Europe and our emerging tourism markets – ensuring Ireland is ‘top of mind’ for them in 2019 when recommending destinations to their clients.”

Eóin McGrath, Culloden Estate and Spa; Geraldine Egan, Tourism Ireland; Siobhán Byrne Learat, Adams & Butler; Josie O’Kelly, Muckross Park Hotel & Spa; Conor Dillon, Dylan Hotel Dublin; and Sarah Mortell, The Doyle Collection, at the Private Luxury Forum in Istanbul.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.