~ 288,000 Swiss will read all about Ireland ~
Four leading Swiss journalists – representing a luxury lifestyle magazine, as well as national and regional newspapers – have been exploring Northern Ireland and Donegal, as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.
The journalists – who have a combined readership of almost 288,000 people, or potential Swiss holidaymakers – will be sharing their experiences here, via social media and their articles over the coming weeks. Their action-packed itinerary included the Walled City Brewery, the Guildhall and the Tower Museum in Londonderry, as well as Fanad Head Lighthouse, Glenveagh Castle and National Park, Slieve League, Oideas Gael and Glencolmcille Folk Village.
“Tourism Ireland was delighted to invite these Swiss journalists to visit the island of Ireland”, said Peter Nash, Tourism Ireland’s Manager Central Europe. “Publicity is a really important element of Tourism Ireland’s overall promotional programme in Switzerland, helping to raise awareness through the media of the many things to see and do on a holiday around the island of Ireland.”
Swiss travel journalists with Fabienne Häggi, Tourism Ireland (second right), at Oideas Gael in Glencolmcille.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.