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21 Jun 2019

Spotlight on Northern Ireland at Royal Highland Show in Scotland

Six tourism companies from Northern Ireland have joined Tourism Ireland at the Royal Highland Show in Edinburgh this week.
The Royal Highland Show is Scotland’s largest outdoor event, attracting more than 190,000 visitors – or potential holidaymakers for Northern Ireland – over four days, providing an excellent platform to showcase the superb experience on offer here for Scottish holidaymakers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re delighted to have representatives of Visit Armagh, the Causeway Coastal Route, Mid and East Antrim Council, Visit Derry, City of Derry Airport and Stena Line with us at this year’s Royal Highland Show in Scotland. Events like this provide us with an excellent platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy around Northern Ireland.”
Matthew Avenelle, Visit Armagh; Zoe Bratton, Causeway Coastal Route; Llinos Roberts, Stena Line; Sharon Duffy, Visit Derry; Alistair Bell, Shaped by Sea & Stone – Mid & East Antrim; Adam Bothwell, Stena line; and Linda Duncan, Tourism Ireland, at the Royal Highland Show at Ingliston, near Edinburgh.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.