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21 Jun 2019

International journalists and bloggers get a ‘taste of Northern Ireland’

~ 2+ million to read all about Northern Ireland’s food and drink culture ~

Top travel and food writers and bloggers from Canada, Germany, Spain, Italy, the Netherlands, Belgium, Switzerland and India – with a combined readership of more than 2 million – have been visiting Northern Ireland, to learn about our burgeoning food and drink scene. Their visit was arranged by Tourism Ireland in conjunction with Tourism NI.
 
The journalists’ itinerary saw them explore some of the traditions and tastes unique to Northern Ireland – including a visit to Rademon Distillery in Crossgar, home to Shortcross Gin. They also spent time at Tracey Jeffrey’s kitchen in Killinchy, to learn about Northern Ireland’s traditional breads and to try their hand at baking. The group enjoyed a fishing trip on Carlingford Lough, a cookery lesson at the Mourne Cookery School in Kilkeel and joined in a ‘Trails & Ales’ tour of Castlewellan.
 
In Belfast, they attended the Belfast Gin Festival at the Elmwood Hall and took part in a walking tour around the Cathedral Quarter, which included a whiskey-tasting experience.
 
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to invite these influential travel and food writers to Northern Ireland. Their articles will be read by more than 2 million people – shining a spotlight on the superb culinary experience on offer in Northern Ireland, as well as some of the many other things to see and do on a holiday here. Food and drink are vital elements of the holiday experience nowadays, so our message is that Northern Ireland is a superb choice for ‘foodies’ everywhere.”
 
International journalists at Rademon Estate Distillery in Crossgar, with tour guide Maeve Davison (front, right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.