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25 Jun 2019

French travel writers sail to Ireland

~ 415,000 French will read all about Dublin and Ireland’s Ancient East ~

Four French travel writers – representing various lifestyle magazines and regional newspapers – have been exploring Dublin and Ireland’s Ancient East. They were here as guests of Tourism Ireland, Fáilte Ireland and Irish Ferries. 
The journalists sailed to Dublin from Cherbourg, on the new Irish Ferries’ WB Yeats ship. Their programme included a guided tour of Dublin, as well as visits to Trim Castle, Brú na Bóinne, Slane Castle and Slane Distillery. They also experienced an afternoon of fun activities – including turf-cutting, baking and hurling – at Causey Farm near Navan.
The aim of the visit was to highlight the new Irish Ferries ship and ease of access between France and Ireland, as well as the many things to see and do here for French holidaymakers.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted that these French travel writers took the time to visit Ireland. Seeing is believing – so fact-finding visits like this are extremely important, to help us continue to build awareness of Ireland and the many things to see and do here, through the media in France.
“2018 was the best year ever for tourism from France to Ireland, when we welcomed about 564,800 French arrivals. For 2019, we are rolling out an extensive programme of promotional activity in France to build on that success. This activity includes collaboration with key partners, like Irish Ferries, as well as with influential journalists, to continue to grow French visitor numbers.”
French journalists with Caitriona Butler, Irish Ferries (front, left); tour guide Mick Langan (front, centre); and Maïlys de Seze, Tourism Ireland (back, right), at Knowth.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.