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14 Jun 2019

Dutch royal visit to provide tourism boost

~ Tourism Ireland welcomes visit by King Willem-Alexander and Queen Máxima of the Netherlands ~

Tourism Ireland welcomes this week’s visit by The King and Queen of the Netherlands, which is good news for tourism and a unique opportunity to convince potential Dutch holidaymakers to visit Ireland during 2019.
 
During their time here, the royal couple has been enjoying our wonderful culture, food and hospitality – with visits to Dublin and Cork, including Trinity College, Cobh and Camden Fort Meagher in Crosshaven.
 
A number of Dutch journalists have travelled here to cover the visit, bringing the story to people across the Netherlands. Tourism Ireland aims to inspire Dutch holidaymakers to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit includes extensive social media activity – on Facebook and Twitter – sharing images of the royal couple’s visit and joining in the positive online conversations about Ireland.
 
Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “This week’s visit by the King and Queen of the Netherlands is a wonderful opportunity to showcase Ireland to a wide audience of prospective Dutch holidaymakers. A number of Dutch journalists have travelled here to cover the visit, bringing the story to hundreds of thousands of people in the Netherlands and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.
 
“In 2018, we welcomed almost 247,800 Dutch arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotions throughout 2019, to highlight the island of Ireland in the Netherlands.”
 
King Willem-Alexander and Queen Máxima of the Netherlands at Camden Fort Meagher in Crosshaven.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is Ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.

Previous Press Release

13 Jun 2019

Tourism Ireland board meets in Ballymena