~ Tourism Ireland partners with Cork Airport and Aer Lingus to grow French tourist numbers to Cork and the South of Ireland ~
Tourism Ireland in France has teamed up with Cork Airport and Aer Lingus, in a new campaign to promote flights to Cork and grow tourist numbers from France to the South of Ireland this summer. The campaign is highlighting Cork as a key gateway to the Wild Atlantic Way and Ireland’s Ancient East.
The campaign includes digital ads in métro stations around Paris, which will be seen by almost 7 million people; the ads feature an attractive airfare and eye-catching images of Cobh and the Beara Peninsula. The campaign also includes social and digital ads which will reach many more millions.
Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland.
“We are delighted to partner with Cork Airport and Aer Lingus, to highlight ease of access from Paris to Cork and to help grow tourist numbers from France this year,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”
France is one of the top four markets for tourism to the island of Ireland and 2018 was another record-breaking year for French visitor numbers to Ireland.
Digital ads are running in metro stations around Paris.
Monica MacLaverty continued: “2018 was the best year ever for tourism from France to Ireland, when we welcomed about 564,800 French arrivals. For 2019, we are rolling out an extensive programme of promotional activity in France to build on that success and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months. Co-operative campaigns with key partners, like this one with Aer Lingus and Cork Airport, are an important element of our programme, to boost travel to Ireland in 2019.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is Ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.