2 million British TV viewers to see Ireland on popular show
Chris Tarrant’s popular TV series Extreme Railway Journeys
has been filming around the island of Ireland. The show has around 2 million viewers per episode and airs on Channel 5 in Britain. Filming here was supported by Tourism Ireland, in conjunction with Fáilte Ireland and Tourism NI.
Chris Tarrant and the show’s production team enjoyed a whistle-stop tour around Ireland – capturing footage at places like the West Clare Railway, Blarney Castle, Lullymore Heritage & Discovery Park and the Guinness Storehouse, as well as at the Downpatrick & County Down Railway. They also travelled by train from Limerick to Ballybrophy, Wicklow to Bray and Belfast to Londonderry.
The resulting programme will air later this year – showcasing our scenery and heritage to millions of potential British holidaymakers, as well as highlighting the ease of venturing beyond our cities into our regions via rail travel. A key focus for Tourism Ireland is to encourage more British holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.
“We are delighted that the team from Chris Tarrant: Extreme Railway Journeys decided to film an episode in Ireland – it’s the kind of publicity that money simply could not buy and a superb way to highlight the island of Ireland to 2 million people in Britain, positioning Ireland as a highly desirable place to visit,”
said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Publicity – and working with TV crews like this – is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the media in Britain of the many things to see and do on a holiday around the island of Ireland.”
Director Jeff Morgan; presenter Chris Tarrant; sound engineer John Hagenstede; and director of photography Jake Martin, filming for popular TV series Extreme Railway Journeys at the Ha'penny Bridge, in Dublin city.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is Ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.