~ Over 1.2 million people to read all about Londonderry and the Causeway Coastal Route ~
Eight leading travel journalists from Canada, Germany, Austria and the GCC – representing print, and online publications, as well as an on-demand TV station, with a combined audience of over 1.27 million people, or potential holidaymakers – have been exploring Northern Ireland this week. They are here as guests of Tourism Ireland and Tourism NI.
The group’s action-packed itinerary included a ‘catch and sea’ boat trip from Portrush, hovercraft and powerturn buggy-racing on the River Foyle, a picnic on horseback around Bushmills, a sight-seeing helicopter tour along the North Coast, blokarting on Benone beach, moonlight kayaking on the River Foyle, as well as an alternative tour of Londonderry on longboards!
International travel journalists kayaking on the River Foyle, with Far and Wild kayak instructors Shayne McClure (left) and Darren Thompson (right).
“Tourism Ireland was delighted to invite this group of leading travel journalists to visit Northern Ireland,” said Siobhan McManamy, Tourism Ireland’s Director of Markets. “Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media internationally, helping us to showcase the excellent new tourism experiences on offer here to over 1.2 million readers, or potential holidaymakers.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
- In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.