Thomas Cook India – a major travel company which is headquartered in Mumbai – will bring some 650 Indian visitors to Ireland over the coming weeks.
Four separate groups, totalling 650, will travel here between now and early July. The visiting groups represent the important MICE (meetings, incentives, conferences and events) travel segment and are made up of senior business executives, who travel to a different overseas destination each year, as a reward for their performance over the previous year. Tourism Ireland in India worked closely with Thomas Cook India in advance of the visit – making several presentations to convince them to choose Ireland over other competing destinations and suggesting various locations for their final programme.
Each group is here for four days and will be visiting some of our top attractions – including Malahide Castle, the Guinness Storehouse and Trinity College. They will also enjoy a morning of fun and challenging team activities at The Orchard Centre in Co Wicklow. The groups will stay at a premium hotel and their multi-cuisine meals will be curated by a top Dublin restaurant.
In 2018, we welcomed an estimated 45,000 visitors from India to the island of Ireland, according to Tourism Ireland. Tourism Ireland undertakes a busy programme of promotional activity
“Business tourism is one of the most lucrative forms of tourism, with visitors travelling here for business purposes spending almost three times more than a leisure visitor – so we are delighted that Thomas Cook India has chosen Ireland for the 2019 reward trip for these business executives,” said Huzan Fraser, Tourism Ireland India. “We know that companies like Thomas Cook India are looking for truly unique experiences for their reward programmes, so this visit is good news indeed and presents us with an excellent opportunity to showcase Ireland as a premier destination.”
Rajeev Kale, President & Country Head – Holidays, MICE & Visa Services, Thomas Cook India said: “I am delighted with the amazing support from Huzan and Team Tourism Ireland, that has been invaluable in our successful pitch and confirmation of four prestigious corporate MICE groups to Ireland. We’ve handpicked unique inclusions and engaging experiences that showcase Ireland to this critical segment of decision-makers and travel influencers and we look forward to sending many more such groups in future.”
Indian visitors at The Orchard Centre near Tinahely, Co Wicklow.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is Ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.