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23 Jul 2019

Tourism Ireland unveils new promotion with Porsche

Highlighting driving holidays in Donegal and along the Wild Atlantic Way in Germany

Tourism Ireland in Germany has unveiled a new promotion, created in conjunction with the famous car manufacturer Porsche. It’s a video promotion for Porsche – but also for Donegal and the Wild Atlantic Way, as it features our stunning scenery and landmarks like Fanad Lighthouse and Sliabh Liag.

Earlier this summer, Tourism Ireland, in conjunction with Fáilte Ireland, invited a team from Porsche to come and film in Donegal, to showcase the Wild Atlantic Way as a fantastic driving destination to German holidaymakers. 

Click here to see the promotional video, filmed in Donegal for Porsche. 

The video – and an article describing the Wild Atlantic Way as “one of the most beautiful coastal roads in the world” – are being shared by Porsche with its fans and followers on its website. A ‘teaser’ video was also shared by Porsche on its social channels, including on Instagram with its 365,000 followers. 

 “Tourism Ireland was delighted to collaborate with Porsche, to highlight Donegal’s spectacular scenery,” said Peter Nash, Tourism Ireland’s Manager for Central Europe. “Our aim is to highlight longer-stay holidays and to encourage Germans to come and discover the Wild Atlantic Way and the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 

Peter Nash continued: “Tourism Ireland has an extensive programme of promotions under way throughout 2019, to grow German visitor numbers to Ireland and, in particular, to encourage more Germans to come and explore our regions and less-visited attractions during the shoulder and off-season months.”
  Filming for Porsche at Sliabh Liag, Co Donegal.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.