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11 Jul 2019

Tourism Ireland unveils final section of Game of Thrones Tapestry

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes from that final season have now been added to complete Tourism Ireland’s Game of Thrones Tapestry. The new section of the tapestry – featuring some of the most memorable and exciting scenes from season eight – was unveiled in the Ulster Museum in Belfast, today (11 July).

Tourism Ireland commemorated the contribution of Game of Thrones to Northern Ireland with its medieval-style, hand-woven tapestry – created in partnership with HBO in 2017, to coincide with season seven. The tapestry – woven from linen supplied by Thomas Ferguson’s in Banbridge and hand-embroidered by a team at the Ulster Museum – depicts the entire story of the epic TV drama, from season one to eight. It is now 87 metres long. The embroidery on the tapestry was completed by a team of 30 volunteer stitchers, working with staff in the Ulster Museum.

Over the coming weeks, the hand-crafted masterpiece will travel to Bayeux in Normandy, home of the world-famous 11th-century Bayeux Tapestry. Tourism Ireland’s Game of Thrones® Tapestry will be exhibited there, from September to December 2019, near its historic counterpart – which was a key source of inspiration for its new neighbour.

Niall Gibbons, CEO of Tourism Ireland, said: “Our Game of Thrones Tapestry has been hugely successful, attracting visitors from all over the world to the Ulster Museum, Belfast and Northern Ireland. The stellar popularity of Game of Thrones remains a fantastic opportunity for Tourism Ireland to promote Northern Ireland to a huge audience of potential visitors. Our aim is to engage with fans everywhere, to spike their curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves.”

The Game of Thrones Tapestry will be exhibited in the historic Hôtel du Doyen, within walking distance of the Bayeux Tapestry. Tourism Ireland will be pulling out all the stops to leverage this new opportunity to shine a spotlight on Northern Ireland and our Game of Thrones connections.
  Sarah Dee, Tourism Ireland; and Valerie Wilson, Curator of Costume and Textiles at National Museums Northern Ireland, at Tourism Ireland’s Game of Thrones Tapestry in the Ulster Museum.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.

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