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16 Jul 2019

Tourism Ireland teams up with German football legend Sepp Maier

~ New video starring Sepp Maier highlights Northern Ireland and The Open at Royal Portrush ~

Tourism Ireland in Germany has unveiled a new video – starring legendary German goalkeeper Sepp Maier. Celebrating the fact that The Open is taking place this week at Royal Portrush, the video was created by Tourism Ireland to showcase Northern Ireland and our world-class golf to German holidaymakers.
Tourism Ireland invited Sepp Maier to visit Northern Ireland earlier this year. In the video, viewers will see him playing Royal Portrush and Castlerock, as well as checking out some of our tourist attractions, including Dunluce Castle and Whiterocks Beach.

To view the video, click here.
The video is being shared by Tourism Ireland with its fans and followers on its social channels – including Facebook and Twitter – as well as via email marketing and with its broadcast, print and online media contacts around Germany. It’s also on Tourism Ireland’s German website,
“We were delighted to collaborate with Sepp Maier on this new video showcasing Northern Ireland,” said Peter Nash, Tourism Ireland’s Manager for Central Europe. “He’s an enormously popular and recognised figure in Germany, so this video is a great opportunity for us to highlight Northern Ireland and the superb golf here to potential holidaymakers in Germany – and to his many fans everywhere.
“Tourism Ireland is rolling out an extensive programme of promotions in Germany, and elsewhere around the world, to highlight Northern Ireland and The 148th Open at Royal Portrush.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, with 29 market sites available in 11 language versions around the world; attracted 20.3 million visitors in 2018.

Previous Press Release

15 Jul 2019

Mid-year review of overseas tourism 2019