~ 24.5 million Spaniards to read about Ireland ~
Four Spanish travel journalists have been exploring Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland. They represent various Spanish publications – including a lifestyle magazine, national and regional newspapers, as well as popular websites – with a combined audience of almost 24.5 million readers, or potential Spanish holidaymakers for Ireland.
The group’s action-packed itinerary included the Titanic Experience Cobh, the Jameson Distillery in Midleton, the Waterford Museum of Treasures and the House of Waterford Crystal. They also cycled along the Waterford Greenway, on the stretch between Durrow and Dungarvan, explored Dungarvan and stopped at the Gaeltacht in Ring.
“Tourism Ireland was delighted to invite these influential travel writers to visit Ireland’s Ancient East,” said Barbara Wood, Tourism Ireland’s Manager in Spain. “The articles they write when they return home will be read by millions of people – so their visit is a really good opportunity to showcase Ireland’s Ancient East to a wide audience of prospective Spanish visitors.
“In 2018, we welcomed around 443,000 Spanish arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotional activity once again in 2019, to continue to grow Spanish visitor numbers – and visits by influential travel writers like these are a key element of that programme.”
Donnchadh Ó Ceallacháin (left) welcomes Spanish travel journalists to the Waterford Museum of Treasures; also pictured are Pura Giminez, Tourism Ireland (third right), and tour guide Cecila Ferrari (second right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.