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18 Jul 2019

310,000+ Emiratis to read all about luxury Ireland

~ UAE lifestyle magazine editors discover Ireland’s luxury tourism experiences ~

The editors of three popular lifestyle magazines in the UAE have been visiting Ireland – including Dublin, Adare, Wicklow and Kildare – this week, as guests of Tourism Ireland and Fáilte Ireland. The aim of the trip is to highlight Ireland’s superb luxury tourism offering – from our five star resorts and spas, to our superb high end shopping – to their readers in the UAE.
 
The journalists – who have a combined readership of more than 310,000 people – will write all about Ireland’s luxury tourism experiences in their articles upon their return. Their action-packed itinerary included a delicious ‘Art Tea’ at The Merrion in Dublin, personal shopping at Brown Thomas in Dublin, as well as visits to Newbridge Silverware Visitor Centre, Kildare Village and the Irish National Stud & Gardens.
 
“Tourism Ireland was delighted to invite these influential magazine editors to visit Ireland, to sample some of our luxury tourism experiences at first-hand”, said Aisling McDermott, Tourism Ireland’s Manager Asia & Middle East. “Fact-finding visits like this provide an excellent opportunity to showcase Ireland through the media in the UAE – highlighting our rich culture and heritage, our boutique hotels and luxury resorts and not forgetting our luxury shopping and spa experiences.”
 
Magazine editors from the UAE visiting Powerscourt Gardens, with Katie Harvey, Tourism Ireland (left); and Christine Walsh, Fáilte Ireland (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.