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19 Jul 2019

1 million Italians will tune in to Ireland

~ Popular Italian documentary series films two-hour programme about Ireland ~

Images of Ireland will be beamed into the homes of around 1 million people across Italy at the end of this year, in a special Ireland episode of a popular documentary series called Freedom: Oltre il Confine (meaning ‘Freedom: Beyond the Border’). Filming for the programme is taking place here this week and is supported by Tourism Ireland and Fáilte Ireland.

Freedom: Oltre il Confine airs on Italia1 – a major national TV channel – and involves the presenters travelling around the world to experience the history and culture of different countries. The two-hour programme dedicated to Ireland will highlight our rich heritage and culture and some of our lesser-known locations and attractions, including Clonfert Cathedral, St Patrick’s Purgatory on Lough Derg and the Leprechaun and Fairy Cavern in Carlingford.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We were delighted to invite the Freedom: Oltre il Confine crew to film in Ireland, to showcase some of our lesser-known attractions and locations. The two-hour documentary will be seen by around one million viewers – or potential Italian holidaymakers for Ireland – encouraging them to put Ireland on their holiday ‘wish-list’ for 2019.”

Tourism Ireland is rolling out an extensive programme of promotions in 2019, to continue to grow Italian visitor numbers to Ireland. The organisation is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons.

Niamh Kinsella continued: “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in Italy and elsewhere around the world, to facilitate the making of travel and lifestyle programmes around the island of Ireland. This documentary is an excellent opportunity to showcase Ireland to our important ‘culturally curious’ audience in Italy.”
  TV presenter Roberto Giacobbo (left) chatting with ‘leprechaun whisperer’ Kevin Woods, for an Italian documentary called Freedom: Oltre il Confine, at the Leprechaun and Fairy Cavern in Carlingford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.