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31 Jan 2019

Targeting Nordic tourists for Ireland!

The island of Ireland was promoted to leading tour operators and travel agents from Norway, Sweden, Denmark and Finland – at Tourism Ireland’s 2019 Nordic trade workshop, which took place in Copenhagen.
 
Twenty-seven (27) tourism companies from the island of Ireland took part in the workshop, meeting and doing business with the Nordic tour operators, to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes. 
 
Aileen Hickey, Tourism Ireland’s Manager Nordic Region, said: “We are delighted that so many key Nordic travel professionals took the time to come and meet with our partners from the island of Ireland, to learn about our superb tourism offering. The Nordic Region is an important market for tourism to Ireland, with CSO figures for 2018 indicating around 259,200 Nordic arrivals, an increase of +2.4% on 2017. We will roll out an extensive programme of promotions throughout 2019, to keep the momentum going and build on that success.”
 
Peter Nash, Tourism Ireland; HE Clíona Manahan, Irish Ambassador to Denmark; Aileen Hickey, Tourism Ireland; Chris Lundshøj and Eimear Ryan, both Ryanair, at Tourism Ireland’s Nordic workshop in Copenhagen.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.