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18 Jan 2019

Ireland says ‘Bonjour’!

~ Tourism Ireland targets travel agents in Toulouse ~

Irish and French tourism businesses came together in Toulouse this week, to take part in a B2B workshop and networking event organised by Tourism Ireland. They met with local travel agents, to inform and educate them about Ireland and, in particular, our lesser-known attractions and hidden gems.

This is the first in a series of four Tourism Ireland workshops which will take place in France throughout 2019, which aims to highlight ease of access from France to Ireland and deliver more business to Ireland’s regions in the off-peak season. Other workshops will take place in Lyon, Bordeaux and Nice.

“Our workshop and networking event was an excellent opportunity to meet, and do business with, travel agents in Toulouse – ensuring that Ireland is ‘top of mind’ for the travel agents this year when recommending and booking holidays for their clients,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “With an Aer Lingus flight from Dublin to Toulouse operating all year round, our aim is to highlight ease of access to Ireland for people living in this part of France. We are also aiming to drive growth to the regions and to encourage French holidaymakers to travel to Ireland in the shoulder season months.” 
  Fiona Dunne, Tourism Ireland; Aidan McNally, Teeling Whiskey Distillery; Susanne Reid, Christ Church Cathedral; Sylvain Roussel, Celtictours; Julie Devy, Visiteurs; Alexander Durdin Robertson, Huntington Castle and Gardens; presenter Mick Langan; Mark McGovern, Fáilte Ireland; Alessio Monterosso, Aer Lingus; Dominic O’Morain, The Great Fishing Houses of Ireland; Fred Verdier, Wicklow County Tourism; Martina Canty, Fáilte Ireland; Monica MacLaverty and Viktoria Varecza, both Tourism Ireland; and Stéphane Michaut, Plus Belle l’Europe, at the B2B workshop in Toulouse.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018