Thirty-seven (37) tourism enterprises from the island of Ireland travelled to London this week, to join Tourism Ireland at Britain & Ireland Marketplace (BIM).
BIM is an annual, B2B workshop, organised by the European Tourism Association to showcase Britain and the island of Ireland. It involves a series of pre-scheduled, one-to-one appointments – with the companies from Ireland having an opportunity to meet, and do business with, the 140+ international travel buyers in attendance.
“We were really pleased to take part in BIM again this year – which provides another important platform for Tourism Ireland and our partners to showcase and sell the island of Ireland to key international travel buyers,”
said David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound.
“The majority of our overseas visitors come from our core markets of North America, Great Britain and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by emerging tourism markets, which we believe will play an increasing role in the future of the travel and tourism industry.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.