A delegation of tourism businesses from the island of Ireland was in Glasgow this week, taking part in Tourism Ireland’s first promotion of 2019 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.
In all, 27 tourism businesses from Ireland – including hotels, visitor attractions, ferry companies and regional tourism organisations – had the opportunity to meet with the local tour operators and travel agents. The annual event provides a valuable platform for the participating companies from Ireland to network and win business for the year ahead.
“I am delighted that so many of our tourism partners from Ireland have joined us in Glasgow this week, highlighting our tourism offering to influential tour operators and travel agents,”
said Julie Wakley, Tourism Ireland’s Head of Great Britain.
“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain remains a priority for us. In 2019, we will continue to highlight the wide variety of things to see and do on holiday here, as well as the ease of getting to the island of Ireland, with almost 238,000 seats by air and 46,000 car spaces on ferries from Britain every week. Competitiveness and the value for money message remain important. We are committed to making 2019 another strong year for Irish tourism.”
Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight our music and culture, important components of the holiday experience in Ireland, particularly for our ‘culturally curious’ audience.
Julie Wakley continued: “Music and culture are key components of the holiday experience in Ireland, so platforms like Celtic Connections help us to spread the word about the island of Ireland as a premier destination with an appealing cultural offering. Our message is that there has never been a better time for British holidaymakers to come and experience that for themselves.”
Tracey O’Toole, Montalto Estate; Liz Steele, Causeway Coastal Route; Duncan Dewar and Jacqui Curley, both Best of Scotland Holidays; and Amy Riddell, Tourism Ireland, at Tourism Ireland’s B2B workshop and networking event in Glasgow.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20 million visitors in 2018.