Commenting on figures published today by the CSO for overseas visitors to Ireland for January 2019, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures represent a very positive start to 2019, as we roll out our promotional programme around the world. I am pleased to see that overseas visitor numbers increased by +11.2% in January 2019, almost 66,000 additional overseas arrivals when compared with January 2018. However, it is early days yet – arrivals in the month of January represent around 6% of total annual arrivals.
“Arrivals from North America grew by +12.3% in January, an extra 11,500 US and Canadian visitors. We’ve also seen very good results from Mainland Europe, up +12.2% on January last year, with particularly strong performances from France, Germany, Spain and Italy. Visitor numbers from Britain grew by +10.4%; and from Australia and emerging markets by +9.4%.
“Tourism Ireland’s new ‘Fill Your Heart with Ireland’ campaign is rolling out around the world, to build on the success of 2018. Our promotions will receive a tremendous boost next month, with our Global Greening initiative for St Patrick’s Day set to be even bigger and better than ever before. St Patrick’s Day traditionally marks the real start of the tourism season for us and we will be taking every opportunity to capitalise on Ireland’s heightened profile. Our aim is to grow overseas tourism revenue this year to €6.5 billion, for the island of Ireland.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.