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14 Feb 2019

Tourism Ireland teams up with Lidl to promote Ireland in Germany

Tourism Ireland in Germany teamed up with discount supermarket chain Lidl, to highlight package holidays on the island of Ireland. High impact poster ads – which included an eye-catching image of Coumeenole Beach, in Kerry – were on display outside 3,200 Lidl stores across Germany.

The posters highlighted an attractive, eight-day holiday to Ireland and were seen by millions of German shoppers – reminding them why they should put Ireland on their holiday wish-list for 2019. 

“We were delighted to partner with Lidl, to highlight the island of Ireland to prospective holidaymakers in Germany,” said Finola O’Mahony, Tourism Ireland’s Head of Europe. “2018 was the eighth consecutive year of growth for German visitor numbers to the island of Ireland. Tourism Ireland is rolling out an extensive and targeted programme of activity again in 2019 – to keep the momentum going and build on that growth. Co-operative campaigns with partners, like this one with Lidl, are an important element of that programme, to boost travel to Ireland in 2019.”
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.