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28 Feb 2019

Tourism Ireland leads sales mission to the United States

Tourism Ireland fills American hearts with the island of Ireland!

Tourism Ireland, together with a delegation of 18 Irish and US tourism companies, is undertaking a sales blitz to the US this week – meeting, and doing business with, hundreds of travel professionals in Boca Raton (Florida), Washington DC and Atlanta (Georgia).
The schedule includes a B2B event in each city, with an interactive presentation showcasing the island of Ireland – giving the participating companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It includes opportunities for networking with travel and lifestyle journalists and influencers. Tourism Ireland also introduced its new campaign, Fill Your Heart With Ireland, to the travel professionals in each city.
Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% i.e. €1.99 billion generated by 2.17 million visitors (+6%).
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our ‘Fill your heart with Ireland’ sales mission this week provides an excellent platform to highlight the many things to see and do and all that is new and exciting for a vacation on the island of Ireland.
“In 2018, we welcomed a record 2 million North American visitors to the island of Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, a strong dollar, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. We look forward to continuing to work with our travel partners, to ensure that our US visitors enjoy a unique and memorable vacation and receive the very best of Irish welcomes.”

Similar events will take place in Chicago, Boston and Dallas, in April; and on the west coast of the US in late 2019.
John Callely, Portmarnock Hotel & Golf Links; Ruth Moran, Tourism Ireland; Francis Brennan, Park Hotel Kenmare; Helena Healy, B&B Ireland; actor/presenter Colin Hamell; Michelle Bartlett, Authentic Vacations; Steve Fenton, The Westin Dublin; Hillarie McGuinness, Tourism Ireland; Bekah Molony, Tourism Ireland; Mike Hawe, Isle Inn Tours; Kim Steinly, Brendan Vacations; Alicia Traynor, Fitzpatrick Castle Hotel; Alison Metcalfe, Tourism Ireland; Ruth Vaughan, The Savoy Hotel; Alison Deegan, Original Irish Hotels; Paul McDonagh, Tourism Ireland; Siobhan Byrne Learat, Secret Ireland Escapes; David Cleary, EPIC The Irish Emigration Museum; Ruthie Coleman, The Merrion Hotel; Marc Kavanagh, Sceptre; Lisa Marshall, Lough Eske Castle; and David Wardell, Irish National Stud & Gardens, at the ‘Fill Your Heart With Ireland’ event in Washington DC.

Notes To Editors

Tourism businesses taking part in the ‘Fill your heart with Ireland’ sales mission this week include:

  • Authentic Vacations
  • B&B Ireland
  • Brendan Vacations
  • CIE Tours International
  • EPIC The Irish Emigration Museum
  • Fitzpatrick Castle Hotel
  • Globus Family of Brands
  • Irish National Stud & Japanese Gardens
  • Isle Inn Tours
  • Lough Eske Castle
  • Original Irish Hotels
  • Park Hotel Kenmare & SÁMAS
  • Portmarnock Hotel & Golf Links
  • Sceptre
  • Secret Island Escapes
  • The Merrion Hotel
  • The Savoy Hotel
  • The Westin Dublin