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05 Feb 2019

Tourism Ireland leads sales blitz to Canada

Tourism Ireland’s 2019 sales blitz to Canada is under way this week. A delegation of 14 tourism enterprises from the island of Ireland is taking part in the targeted mission to Vancouver, Calgary, Hamilton and Toronto – to grow our share of this important tourism market. 

The sales mission involves the companies from Ireland meeting, and doing business with, leading tour operators and travel agents in each city. Key messages will include ease of access from Canada to Ireland, with more airline seats this summer than ever before, as well as the huge range of things to see and do here for Canadian holidaymakers. 

Travel agents and tour operators continue to be an important booking channel for Canadian holidaymakers – so a key element of Tourism Ireland’s activity involves working closely with the travel trade, both online and offline. 

2018 was the best year ever for Irish tourism from Canada – with CSO figures indicating growth of +8.2% over 2017. Tourism Ireland is determined to ensure that success continues.

Dana Welch, Tourism Ireland’s Manager Canada, said: “Our sales blitz to Vancouver, Calgary, Hamilton and Toronto this week provides an excellent platform to kick-start our promotional effort for 2019 and to spread the word about the many great things to see and do right around the island of Ireland. It’s a really good platform for our tourism partners from Ireland to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.”

  (back, l-r) Alison Deegan, Original Irish Hotels; Colin Wynne, Moloney & Kelly; Louise McGee, B&B Ireland; Richard Byrne, Adams & Butler; John Goranson, Collette Vacations; John Higgins, National Trust – Giant’s Causeway; Clarissa Delap, St Patrick’s Cathedral; Jonathan Sargeant, Royal Irish Tours; Alison Behan, The Merrion Hotel; David Cleary, EPIC The Irish Emigration Museum; Janice Tozer, CIE Tours International; and (front, l-r) Jason Powell, Mid and East Antrim Borough Council; David Wardell, Irish National Stud; Dana Welch, Tourism Ireland; Frank Flood, Consul General of Ireland in Vancouver; Alison Metcalfe and Sandra Moffatt, both Tourism Ireland; and Peter Ousonov, Globus, in Vancouver on day one of Tourism Ireland’s sales blitz to Canada.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.

Previous Press Release

04 Feb 2019

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