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08 Feb 2019

Targeting romantic holidaymakers in Britain! Tourism Ireland rolls out new Valentine’s campaign

~ 2.7 million Britons hear why Ireland is a great romantic destination ~

Just in time for Valentine’s Day, Tourism Ireland is rolling out a campaign in Britain on Magic Radio, to highlight the island of Ireland as a fantastic romantic destination for British holidaymakers to visit in 2019.

The one-week campaign will reach around 2.7 million people and incorporates Tourism Ireland’s new advertising campaign message “Fill Your Heart With Ireland”. 

It includes 30-second recorded promotions of Ireland, as well as live messages from presenters – including Ronan Keating – highlighting the great experiences on offer here, how this is a great time of year to visit and how Ireland is a destination that can capture your heart! It also includes a competition, with Ronan Keating offering listeners of his breakfast show the chance to win a fantastic romantic trip to Ireland – which includes a helicopter ride over the northern section of the Wild Atlantic Way. 

“We’re delighted to work with Magic Radio and Ronan Keating, to highlight the island of Ireland as a wonderful romantic destination,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. 

“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain remains a priority for us. In 2019, we will continue to highlight the wide variety of things to see and do on holiday here, as well as the ease of getting to the island of Ireland, with almost 238,000 seats by air and 46,000 car spaces on ferries from Britain every week. Competitiveness and the value for money message remain important.”
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.

Previous Press Release

05 Feb 2019

Tourism Ireland leads sales blitz to Canada