~ Tourism Ireland urges people everywhere to get ready to fill their hearts with Ireland! ~
Just in time for Valentine’s Day, Tourism Ireland has unveiled a new online film showing why people around the world have fallen in love with Ireland.
Tourism Ireland asked followers on Instagram around the globe to finish the sentence “Ireland fills my heart because…”.
The video includes responses such as "It has the most beautiful coastline in the world" and "It's my first love, and you never forget your first love!".
The video aims to inspire romantic holidaymakers everywhere to come and visit and that they too will fall in love with the landscapes, culture and people of Ireland. The film is inspired by Tourism Ireland’s new global campaign message, to “Fill Your Heart With Ireland”.
To view the film, click here
The film is being promoted to potential visitors and fans of Ireland through Tourism Ireland’s social platforms, including Facebook (more than 4.339 million fans worldwide), Twitter (507,000 followers) and YouTube
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20 million visitors in 2018.