Tourism Ireland in Italy highlighted the island of Ireland, and the many great reasons for Italian holidaymakers to visit in 2019, at an event in Milan attended by around 60 travel and lifestyle journalists and bloggers, as well as some leading Italian tour operators.
The event was designed to entertain and inform the guests about Ireland and really bring the destination to life – and included a cooking demo by Paul Cunningham of Brunel’s Restaurant in Newcastle and whiskey tasting by Slane Distillery. Other companies showcasing the best of Ireland included Bord Bia, A Taste of West Cork Food Festival and Galway 2020. Fun photo opportunities for the influencers and journalists helped stimulate sharing and conversation about Ireland on social channels during the event.
Tourism Ireland also unveiled its new “Fill your Heart with Ireland” campaign (in Italian, “Irlanda Dritto al Cuore”).
Speaking in Milan, Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “In 2017, we welcomed a record 363,300 Italian visitors to Ireland, up +5.5% on 2016. We are now focused on the year ahead. Our aim is to build on this success and to continue to grow Italian visitor numbers. We will achieve this by working in close collaboration with our Irish and Italian tourism partners, rolling out an extensive programme of high impact campaigns and promotions which will target Italian travellers with the greatest potential to visit Ireland.”
The Tourism Ireland team and partners from the island of Ireland, at an event for journalists and bloggers in Milan.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.