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04 Feb 2019

German travel professionals explore Ireland

Tourism Ireland – in conjunction with Fáilte Ireland – invited German travel professionals working for a leading tour operator, Service-Reisen Giessen, to visit Ireland this week. 

The aim of the action-packed fact-finding visit was to educate and enthuse the travel professionals about some of the many great things to do and see in Ireland – so they are better equipped to sell the destination to their clients when they return home. Their itinerary included Kilkenny, where they visited the Medieval Mile Museum and the Smithwick’s Experience and enjoyed a fun bodhrán lesson in Kyteler’s Inn. They also visited the Powerscourt Estate, Glendalough, Blarney Castle, Killarney and Adare.

Germany is the third-largest market for tourism to Ireland, with the latest CSO figures indicating growth of around +20% in arrivals from Germany in 2018. 

Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “Tourism Ireland was delighted to invite this group from Service-Reisen Giessen to visit Ireland. We believe it’s extremely important for travel professionals such as these to experience for themselves the high standard of our tourism experiences and the many things to see and do here. Our aim is to really enthuse them about the destination, to ensure they are better equipped to advise their clients, when planning and booking their holidays.”

Finola O’Mahony continued: “2018 was the eighth consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 780,000 German visitors. Tourism Ireland will roll out an extensive and targeted programme of activity throughout 2019 – to keep the momentum going and build on that growth.” 
  Christian Ruebel, Tourism Ireland (standing, second right), with German travel agents, outside the Smithwick’s Experience Kilkenny.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.