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19 Feb 2019

Ciao Belfast!

~ Millions of Italians will see Belfast ads in new Tourism Ireland campaign ~

A new Tourism Ireland campaign promoting Belfast is under way right now in Milan and Venice – both cities with direct flights to Belfast. It’s an online video campaign, which will run until the end of March – with Tourism Ireland’s new Belfast video running on popular websites. To view the online film, click here

And, millions of commuters are seeing eye-catching ads for Belfast in metro stations around Milan – part of a separate Tourism Ireland campaign with Ryanair, to highlight Belfast as a fantastic city break destination and to drive demand for flights from Milan (Bergamo) to Belfast. The ads are on display in 15 different metro stations – which have a footfall of around 9 million people each week. 

Tourism Ireland is also working with online travel agent Lastminute, to promote good value packages in Belfast and Northern Ireland. Online ads will reach around three million people in the Lombardy and Veneto regions of northern Italy, as Italians living in or near Milan and Venice can fly direct to Belfast with Ryanair and easyJet. 

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Tourism Ireland has an extensive programme of promotional activity under way in Italy this year, to highlight Belfast and Northern Ireland. Co-operative campaigns with key partners, like Ryanair and Lastminute, are an important element of our programme, to drive demand for flights to Belfast and grow visitor numbers to Northern Ireland.”
  Ads promoting short breaks in Belfast are on display in 15 metro stations around Milan.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.