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22 Feb 2019

6+ million French to read all about Northern Ireland, the ‘Home of Thrones’!

Leading travel journalists and bloggers from France have been enjoying a busy few days exploring Northern Ireland and learning all about our connection with Game of Thrones. The group, whose combined followers and readers number about six million, was invited here by Tourism Ireland, in conjunction with Tourism NI. 

The journalists and influencers travelled along the Causeway Coastal Route, calling in at well-known Game of Thrones filming locations such as Carnlough, Cushendun Caves, Ballintoy and the Dark Hedges. They also visited some of our tourist attractions, including Dunluce Castle, the Giant’s Causeway and Portstewart Strand. In Co Down, they enjoyed an immersive Games of Thrones tour, with visits to Tollymore Forest, Inch Abbey, Castle Ward and Audley’s Castle.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “The eighth and final season of Game of Thrones will air this spring, so we are taking every opportunity to highlight Northern Ireland as the ‘Home of Thrones’ to fans, in France and elsewhere around the world. The visit of these top French travel writers and bloggers is an excellent opportunity to showcase Northern Ireland to a wide audience of fans and prospective holidaymakers. Their articles, posts and photos will be seen and shared by their readers and online followers – inspiring them to come and explore Northern Ireland for themselves.

“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers are a key element of that programme.”

Game of Thrones ‘fever’ is on the rise once again, with anticipation mounting among fans everywhere about the long-awaited eighth and final season, which is set to premiere in April. Tourism Ireland is preparing to launch a new campaign, showcasing Northern Ireland once again to millions of Game of Thrones fans worldwide.
  Maïlys de Seze, Tourism Ireland (left), with French journalists and bloggers during a Game of Thrones tour at Castle Ward near Strangford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.