~ 1 million Spaniards to read all about Belfast and Northern Ireland ~
Leading Spanish travel and lifestyle writers and bloggers have been visiting Belfast – checking out some of the many great things to do and see around the city. The five journalists and influencers – whose combined readers and followers number around one million – were invited here by Tourism Ireland, in conjunction with Tourism NI.
The journalists’ action-packed itinerary included a Black Taxi tour and visits to Titanic Belfast, SS Nomadic and HMS Caroline. They also enjoyed a private whiskey tasting and a bodhrán tutorial in the Duke of York pub. The following day, they visited Tracey’s Farmhouse Kitchen in Killinchy, to learn all about Northern Ireland traditional breads and to try their hand at baking.
Barbara Wood, Tourism Ireland’s Manager Spain, said: “We’re delighted these journalists and bloggers took time out of their busy schedule to come and visit Belfast. With a combined audience of around 1 million readers and followers, their visit is a really good opportunity to showcase Belfast and Northern Ireland to a wide audience of prospective Spanish holidaymakers – inspiring those readers to come and discover Northern Ireland for themselves.
“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers are a key element of that programme.”
Spanish journalists and bloggers Javier Gutiérrez, Carmen Redondo, Alicia Bea and Isabel Garcia enjoying a bodhrán session in the Duke of York pub in Belfast; also pictured are tour guide Lynn Corken (left); Brian Farrell, Tourism Ireland (third right); and musicians Ray Gallen (second right) and Davy Maguire (right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
- In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.