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19 Dec 2019

Dutch bloggers ‘pass the festive baton’ in Belfast

~ Tourism Ireland invites online influencers to create engaging content to attract more Dutch holidaymakers ~

Two popular influencers from Amsterdam have been exploring Belfast. Their visit was the final instalment in Tourism Ireland’s ‘blogger relay’ initiative to attract more Dutch visitors to Northern Ireland and the island of Ireland.

The ‘blogger relay’, which kicked off this summer, involved a programme of visits by popular Dutch bloggers and social influencers, designed to ensure an ongoing ‘buzz’ and conversation on social media in the Netherlands about Northern Ireland and the island of Ireland. The idea is that each visiting blogger ‘passes the baton’ to the next blogger, tagging them and sharing the same hashtags.

In the final instalment of the blogger relay, two bloggers called Widad Abdalla (aka MisterDaily) and Larissa Hendriks (aka BLVD) enjoyed a Christmas-themed visit to Belfast – showcasing their festive experiences here to their combined online audience of over 140,000 followers, or potential holidaymakers for Northern Ireland, via their different social channels. Their action-packed itinerary was designed by Tourism NI and took them to places like Belfast City Hall and the Continental Market, St George’s Market, the Ulster Folk Museum, Titanic Belfast, Queen’s University, the Ulster Museum and also included a Black Taxi tour. Widad and Larissa will also share their experiences on their blogs over the coming weeks.  

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “Tourism Ireland was delighted to conclude our ‘blogger relay’ with a festive flourish this week. Blogs and social media are recognised as strong influencers for prospective holidaymakers, so Tourism Ireland was delighted to see Widad and Larissa share their experiences with their fans and followers – inspiring them to come and visit Northern Ireland.

“With good air links, the Dutch market is important for tourism to Northern Ireland. Tourism Ireland is planning another extensive programme of promotions in 2020, to highlight Northern Ireland in the Netherlands. Our ‘blogger relay’ and collaboration with popular Dutch influencers was just one element of our busy programme, aimed at boosting Dutch visitor numbers for the early part of next year and beyond.”
Dutch bloggers Widad Abdalla and Larissa Hendriks, during their festive flying visit to St George’s Market and Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • By the end of 2019, we will have welcomed around 2.265 million overseas visitors to Northern Ireland Ireland, delivering revenue of approximately £570 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 23+ million visitors in 2019.