~ TV campaign encourages Germans to holiday here this autumn ~
Tourism Ireland’s TV campaign – ‘Fill Your Heart with Ireland’ – has gone live in Germany (in German, it’s ‘Irland. Lässt dein Herz höher schlagen’). It is running for three weeks on a range of channels including ARD, SAT.1, RTL, Super RTL, VOX and Disney – reaching around 9.4 million viewers.
This is phase two of the TV campaign in Germany – which aims to encourage more German holidaymakers to visit Ireland over the coming autumn and winter months. Phase one ran during January and February.
A digital video campaign is complementing the TV campaign; it’s running on popular websites and social channels until the end of October, using dynamic content (i.e. the content that users see is based on their passion points or preferences, as well as their location) – reaching around 1.8 million Germans.
To view the ad, click here.
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.
Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “In 2018, we welcomed around 818,000 German arrivals to Ireland. Tourism Ireland has an extensive programme of promotions under way again in 2019, to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.