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23 Aug 2019

Dutch bloggers ‘pass the baton’ along the Wild Atlantic Way

~ Tourism Ireland invites online influencers to create engaging content to attract more Dutch holidaymakers ~

Two popular influencers from Amsterdam are exploring Galway and Mayo this week. Their visit is part of Tourism Ireland’s ‘blogger relay’ initiative to attract more Dutch visitors to the island of Ireland.
 
The ‘blogger relay’, which kicked off earlier this summer, involves a programme of visits by popular Dutch bloggers and social influencers, designed to ensure an ongoing ‘buzz’ and conversation on social media in the Netherlands about Ireland. The idea is that each visiting blogger ‘passes the baton’ to the next blogger, tagging them and sharing the same hashtags.
 
This week, Marieke Willems (aka TRVLMRK) and Lotte Wildiers (aka Reishonger) have been enjoying a road trip around Galway and Mayo – showcasing their experiences to their combined online audience of almost 500,000 followers, or potential holidaymakers for Ireland, via their different social channels. Their action-packed itinerary was designed by Fáilte Ireland and took them to places like The Lost Valley, Leenane, Brigit’s Garden and Inagh Valley.
 
Marieke and Lotte will also share their experiences on their blogs over the coming weeks, before passing along the baton to the next set of Dutch influencers, who’re set to visit Northern Ireland later this month. 
 
Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “Tourism Ireland was delighted to continue our ‘blogger relay’ this week. Blogs and social media are recognised as strong influencers for prospective holidaymakers, so Tourism Ireland was delighted to see Marieke and Lotte share their experiences with their fans and followers – inspiring them to come and visit Ireland.
 
“In 2018, we welcomed almost 247,800 Dutch arrivals to Ireland. Tourism Ireland is undertaking another extensive programme of promotions throughout 2019, to highlight the island of Ireland in the Netherlands. Our ‘blogger relay’ and collaboration with popular Dutch influencers is just one element of our programme, aimed at boosting Dutch visitor numbers to the island of Ireland.”
 
Lotte Wildiers, Reishonger (left); with Marieke Willems, TRVLMRK (right), visiting the Lost Valley in Co Mayo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.