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19 Aug 2019

Chinese prize-winners check out the ‘Home of Thrones!’

Nine Chinese fans of Game of Thrones have been visiting Northern Ireland. They were the lucky winners of a competition organised by Tourism Ireland in China, in conjunction with Tourism NI.
This spring, Tourism Ireland in China teamed up with HBO Asia – rolling out a special Northern Ireland promotion to coincide with season 8 of Game of Thrones. The promotion – designed to remind GoT fans in China that Northern Ireland is one of the main filming locations for the hugely popular TV series and to encourage those fans to come and check out the locations for themselves – included a competition, with a chance to win a trip to Northern Ireland to explore the ‘real life Westeros’.

The prize-winners’ VIP tour – designed by Bespoke NI – included a visit to the Game of Thrones Touring Exhibition in Belfast and the opportunity to check out Tourism Ireland’s Glass of Thrones trail around the city. They enjoyed a tour along the Causeway Coastal Route, stopping off at various filming locations, took part in a fun ‘Winterfell’ experience at Castle Ward and attended a Game of Thrones banquet at The Cuan in Strangford.
ZhenZhen Tan, Tourism Ireland (back, left), with a group of Chinese prize-winners, at the Game of Thrones Touring Exhibition in Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language version.

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